How AI assistants mention and cite brands, and how to measure where you stand.

GEO vs SEO – what changes when the goal is an AI answer, not a ranking
Generative Engine Optimization (GEO) aims for brand mentions inside AI-generated answers, where SEO aims for a page's position in a list of links. Here's what actually changes — what each measures, where they overlap, and how to run both.

What is AEO – how Answer Engine Optimization changes brand visibility
Answer Engine Optimization (AEO) structures content so AI systems can understand, trust and cite it — to be extracted directly into synthesized answers. Here's what it means, how it differs from SEO, and how to measure it.
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