Does it cover competitors too?

Yes. Attributes are read for every brand in an answer, so you can set yours against any of them, including brands you don't track.

Can I choose the attributes?

Not yet. Similar phrases are grouped into labels automatically for each project, so you see the words assistants actually use rather than a list we picked.

How quickly do new answers show up?

New answers are grouped into attributes within about an hour.

Which plans include it?

Brand attributes is in beta on every plan, including the 7-day trial on Watch. On Growth and Scale you can also query it from your AI tools through our MCP server.

Does it work in other languages?

Yes, answers can be in any language. Attribute labels are always in English, so they group and compare across markets.

?What does AI say you're good at?

See how AI describes you.

Every day we read what ChatGPT, Gemini, Google AI Mode, Perplexity and Copilot say about your brand, and show you the strengths and weaknesses they keep coming back to.

Start free trial See pricing

7-day free trial on Watch. Cancel any time.

?How does an answer become attributes?

One answer, taken apart.

ChatGPT

What's the best wiki for a small team?

For a small team I'd go with Notion. It's easy to set up and great for team docs, though it doesn't work well offline.

Ask anything

NotionBrand Attributes

Strengths

Answers

Deep CustomizationDistinctive
274
Knowledge ManagementDistinctive
195
Ease of UseDistinctive
146

Weaknesses

Answers

Limited Offline Access
103
Performance Issues
74
Complex Setup
72
Steep Learning Curve
68
Weak Organization
61

?Why not just ask ChatGPT what it thinks of us?

Stop guessing what AI says. Start measuring it.

Asking ChatGPT about your brand once and trusting the reply.
What every assistant says about you, read from every answer.
Guessing why buyers end up choosing a competitor.
The strengths AI credits a rival with, set against yours.
Hearing about a weak spot from a lost deal.
The weaknesses AI keeps repeating, as soon as they show up.
Reading answers one by one, looking for a pattern.
Similar phrases grouped into attributes you can compare.
No idea where AI picked up how it describes you.
The pages cited in those answers, and whether yours is one.
A positioning deck nobody checks against what buyers hear.
See whether AI repeats the message you want to own.

?What is a brand attribute?

The words AI uses when it talks about you.

For a small team, Notion is easy to set upEase of UseStrength and great for team docs, though it doesn't work well offline and can feel slow on big pages.
Read from real answers
A quality an answer credits you with or holds against you, lifted out of what the assistant actually said.
“great value for a small team”
Good Value
“$10 per user a month”
Not counted
Verdicts, not facts
How the answer frames a brand counts. Prices and feature lists don't.
- “łatwy w obsłudze”
- “einfach zu bedienen”
- “fácil de usar”
- “easy to set up”
Ease of Use0
Any language, one label
The same verdict in any language lands on one English label, for you and every rival.
- All-In-One WorkspaceDistinctive
  251
- Deep CustomizationDistinctive
  274
- Real-Time CollaborationDistinctive
  217
Distinctive or common
Distinctive: AI ties it to you at least twice as often as to any other brand. Common: AI says it of 20 brands or more.

?What does AI praise us for?

Your strengths, in AI's own words.

The qualities assistants keep crediting you with, and the ones only you are known for.

?Where does a rival pull ahead?

You against any rival, strength by strength.

Pick any brand AI mentions, tracked or not, and see which qualities it owns and which are yours.

?What does AI hold against us?

Your weaknesses, before they cost a deal.

The doubts assistants raise about you, with the prompts and sources behind each one.

?How does the whole market compare?

Your market, on one map.

Every brand AI mentions, set against the strengths your market talks about most.

You vs the market: a heatmap of brands against the strengths most discussed in the market.

?Anything else?

Brand attributes, explained.

What people ask before they look at how AI describes them. If yours isn't here, just ask.

?hello@growthmention.com

A quality an AI answer credits a brand with or holds against it, like “easy to use” or “steep learning curve”. Plain facts, prices and feature lists don't count, only how the answer frames the brand.

?What are my buyers asking AI?

Track the real prompts your buyers ask across AI search.

CHbest AI writing assistant built into a workspacePEwhat is the best knowledge base for a growing companyGONotion alternatives for small businessesGEproject and docs in one tool — what do people recommendCOwhich note app has the best AI searchCHtools to organise research notes with AICHbest AI writing assistant built into a workspacePEwhat is the best knowledge base for a growing companyGONotion alternatives for small businessesGEproject and docs in one tool — what do people recommendCOwhich note app has the best AI searchCHtools to organise research notes with AI

GEhow do teams keep meeting notes and tasks in one placeCHis Notion good for a 20 person companyCOcheapest wiki software for startupsGOObsidian vs Notion for a research teamPEwhat do people dislike about NotionCHbest tool to write product documentationGEhow do teams keep meeting notes and tasks in one placeCHis Notion good for a 20 person companyCOcheapest wiki software for startupsGOObsidian vs Notion for a research teamPEwhat do people dislike about NotionCHbest tool to write product documentation

PEwhich workspace apps have a free tier worth usingCOhow to move a company wiki off ConfluenceCHAI tools that summarise long documents for teamsGObest CRM that lives inside your docsGEsoftware to track projects without a project managerPEwhat should a small team use instead of email threadsPEwhich workspace apps have a free tier worth usingCOhow to move a company wiki off ConfluenceCHAI tools that summarise long documents for teamsGObest CRM that lives inside your docsGEsoftware to track projects without a project managerPEwhat should a small team use instead of email threads

?Where do I start?

Every channel has a dashboard. Now AI search does too.

See who you’re up against in AI search, which brands get mentioned, and how each one is talked about.

Try it free for 7 days